Impact of COVID-19 on the Outdoor Guiding Industry Exposed by 57Hours Survey

57Hours guide survey | Gearminded.com


57Hours, a leading booking service for outdoor guides, surveyed 100+ active mountain guides on how their businesses have been affected by the pandemic. Here’s what they found.

57Hours, the company that connects individuals with certified guides for outdoor adventures, recently compiled the results of a survey of independent mountain guides to explore the effects of COVID-19 on the outdoor guiding industry.

A single, anonymous survey was deployed to 57Hours’ international network of independent mountain guides to explore the effects of COVID-19 on the outdoor guiding industry.
A single, anonymous survey was deployed to 57Hours’ international network of independent mountain guides to explore the effects of COVID-19 on the outdoor guiding industry.
Where the guides conduct their businesses

109 independent guides responded, and the results paint a grim picture for the near future of the outdoor guiding industry. Overwhelming sentiment indicated that fear from would-be clients may prevent guides from getting back to work long after other small businesses have reopened.

A single, anonymous survey was deployed to 57Hours’ international network of independent mountain guides to explore the effects of COVID-19 on the outdoor guiding industry.
Key findings from the 57Hours guiding survey

92% of guides surveyed facilitated their last guided trip in February or March 2020, meaning they have been out of work for nearly two months.

IFMGA and AMGA guide Rob Coppolillo says, “Here in Europe, we were forbidden to work, so that decision was made for us. Guides in the U.S., though, face more uncertainty with the varying local and state restrictions. Most guides have accounted for this by taking the conservative route and ceasing all operations. As businesses reopen, some guide services continue to put their services on hold while others are pushing to get back in the field. It’s a tough situation.”

A single, anonymous survey was deployed to 57Hours’ international network of independent mountain guides to explore the effects of COVID-19 on the outdoor guiding industry.
Compelling results from the survey

This abrupt halt in guided travel resulted in a financial blow to many. Most respondents indicated they have already lost 75-100% of their guiding income in 2020. While emergency government funds have created financial buffers for other groups of freelance professionals, less than half of the guides surveyed had successfully applied for a PPP loan at the time of the survey.

Guides, like many others in the freelance economy, are by and large ready to get back to work in the coming weeks, but their clients feel differently. While many guides responded that they agree the stay at home measures are appropriate at this time, 62% indicated that they believe it will be safe to start taking clients back out this summer and it’s unlikely to contract the virus outdoors with proper screening and social distancing measures.

However, respondents indicated that 78% of their future trip bookings have been outright canceled with no plans to reschedule. 69% anticipate that the guiding industry and salaries will not return to normal until December 2020 or later. As one guide explained,

“The bottom line is that clients will not come back until they are comfortable. In my opinion, the business will not go back to previous levels until immediate testing or a vaccine is readily available.”

Adventure Guide
109 independent guides responded, and the results paint a grim picture for the near future of the outdoor guiding industry. Overwhelming sentiment indicated that fear from would-be clients may prevent guides from getting back to work long after other small businesses have reopened.
Guides share their best guess as to when their businesses will open

Regardless, one thing is certain: when trips resume, adventure travel will be different in many ways. Most guides indicated they will take extra precautionary measures and alter the way they run their businesses.

70% commented that taking only 1-2 individuals out at a time matters most to them for safe guiding during COVID-19. Others say they will likely start by booking only return clients with whom they’re already well acquainted. Frequent equipment disinfection, mask-wearing, mandatory health testing, and physical distancing will all be part of the new normal. Sadly, high-fives and hugs after a trip might be a thing of the past.

“We are excited to start booking trips to provide work for our community of guides. It’s been a difficult time, but the outdoor community is extremely resilient. As soon as it’s safe to do so, we’re looking forward to providing the platform to connect guides with adventurers and get everyone back into the outdoors.”

57Hours founder, Viktor Marohnic

ABOUT 57HOURS
57Hours is a platform that connects individuals with certified guides for outdoor adventures all over the world. The company was founded in 2019, based on the belief that every weekend should involve time spent in the outdoors and enjoying it to the fullest–which means taking advantage of the full 57 hours from 3 pm on Friday to midnight on Sunday. Their mobile app makes it easy to find and book adventures worth tackling and guides worth booking, all gathered from locals and first-hand experiences. The platform also enables a passionate community of independent mountain guides to share their amazing itineraries, fill up their trips quickly, build up their client base faster, and make guiding a successful and sustainable career. 57hours aspires to benefit everyone involved–guides, clients, local communities, and our environment–and promote safe, accessible outdoor recreation for all. 

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