How Your Buying Habits Save our Most Endangered Ecosystem

What if something as simple as changing your purchasing decisions could save the world: would you do it?

The world’s native grasslands are unequivocally imperiled, along with the birds and ecosystem services dependent on healthy native grasslands, wetlands, and soils. In his TEDxFargo talk, Marshall shares the reality of how our marketplace decision can help farmers and ranchers conserve grasslands through regenerative grazing, and encourages people to seek out foods that are better for you and better for the land, thus becoming a regeneration, and making every day, our own Earth Day.

Marshall Johnson is the Executive Director of Audubon Dakota and the Vice-President of the National Audubon Society. For the past decade, his team has built rural and urban community-focused habitat and ecosystem programs.  His work in the Dakotas brings farmers and ranchers together with grasslands, herds, and birds into win-win alignment.  Audubon’s radical, market-based Conservation Ranching Program now enrolls more than 2,000,000 acres across 60 ranches. Under his leadership, Audubon Dakota’s Urban Woods and Prairie Initiative manages the largest urban conservation program in the Northern Great Plains.

Marshall was selected from TEDxFargo Open Mic This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

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