The red rock desert surrounding Moab, Utah is a harsh and barren landscape that only the toughest creatures thrive in. It is a place of surreal beauty, unlike anywhere else in the world. For these reasons, we return to Moab year after year to thoroughly and systematically beat the life out of our bikes. Moab is our proving ground – our worst line choice, wheel smashing, tire obliterating, backyard amusement park. Known to literally disintegrate tires from the sheer force of cornering, Luke Strobel has played an integral part in testing, developing, and bombproofing the latest M Series. For the final test, it’s Luke against 27.5 miles and 8000 feet of descending on the iconic Whole Enchilada. A battle of attrition for both bike and body, from the peaks of the mighty La Sal Mountains, through four ecologically diverse climates, finishing at the Colorado River.
ENVE’s new M series wheels are now available, featuring technology that promises to all but eliminate pinch flats forever. The second generation M Series line consists of seven models, each crafted for a specific rider profile based on terrain, bike type, tire size, and riding style. M Series models are available in 27.5 and 29-inch diameters and include the M525, M630, M635, M640, M730, M735, and M930.
By increasing the width and carefully shaping the contours of the rim’s leading edges, ENVE’s new M525 (XC) and M6 Series (Trail) wheels promise the near elimination of pinch flatting and enhanced impact durability. ENVE’s new M7 Series (Enduro/All-Mountain) and M930 (DH) wheels feature a Protective Rim Strip that eliminates pinch flats, protects the carbon rim from impacts, and does away with the need to tape the rim for tubeless compatibility.