Chrome Industries Celebrates 25 With a Refreshed Look and Feel

Legendary streetwear brand Chrome Industries turns 25 this year and they’re launching a special edition Citizen messenger bag and new pannier to celebrate. The Citizen enters the 2020s equipped with its iconic seatbelt buckle, trademark durability, and style. 

Celebrating their roots, Chrome has given the anniversary edition Citizen some extra flair. The 25th Anniversary Citizen comes in four fabric patterns from the past.

Chrome’s 25th Anniversary Citizen Bag Colorways

Old School – Original messenger colors from the 90’s, but with new bag smell.

Glitter – Like the old school banana seats and bike frames we rode as kids.

Checkered Flag – It’s all about taking the flag … Every day. 

Neon Splatter – Like space, when you’re spaced.

The Citizen is designed from the ground up for urban mobility. Attention to detail and build quality set it apart. Every Citizen has reflective cargo straps for visibility at night, daisy chain loops for attaching lights or a lock, and a waterproof liner to keep your gear dry. The bag can fit a 17” Macbook Pro and has multiple organizer and accessory pockets. It also carries Chrome’s lifetime warranty. 

Though it is older than some of those who wear it, the Citizen remains as timeless as when it was built back in ‘95. 

Chrome has always been committed to making cities better in all forms, including art, mobility, photography, access to parks, trails, and DIY skate parks. Chrome sees cities as playgrounds and creative energy centers, with a diversity of people lending creativity and resourcefulness. As part of their 25th Anniversary celebration, Chrome is contributing 2% of Citizen sales to the Citizen Chrome grant program. This grant will fund artists, makers, and riders who are investing time and energy to improve their cities. 

Citizen Highlights Features:

  • The original messenger bag with iconic buckle 
  • Quick-release buckle with bottle opener
  • Easier to use with heavy loads
  • Ergonomic shoulder strap w/stabilizing strap
  • Reflective compression straps to secure cargo
  • Weatherproof tarp liner with durable nylon shell
  • MSRP $140

Chrome’s New Urban Ex Pannier

Chrome Urban Ex Pannier

A rugged waterproof cycling bag designed for life in the city, the new Chrome Urban Ex Pannier is optimized to flow through your environment as you transition from the bike to the train to the office and back again.

100% welded and waterproof, the Urban Ex Pannier coincides with the growing trend of bike commuters taking the load off their backs and putting it on their bikes.

Unlike other panniers, Chrome’s Urban Ex Pannier provides superior protection on the bike while looking at home in the bar or office. This new pannier is part of Chrome’s iconic Urban Ex dry bag line, featuring Chrome’s proprietary Knurled Welded™ technology, making it waterproof, durable and hard-wearing.

Urban Ex Pannier

The pannier features a suspended padded laptop sleeve, and an external loop attachment for u-locks, lights and other accessories. It also has internal and external tote handles plus a removable shoulder strap. The quick-mount locking attachment system is adjustable to fit most standard bike racks. Subtle reflective hits on the side cinch straps help to keep rider visibility up in dark conditions.

The Urban Ex Pannier is more than just utility, with creative design at home on the bike and the brewpub. The pannier fits in perfectly with the rest of Chrome’s line, bringing the brand’s timeless aesthetic to the often-overlooked pannier category without compromising functionality. The Urban Ex Pannier is a bag engineered to serve the bike community.

Chrome Industries Urban Ex Pannier Features:

  • Lightweight 100% welded waterproof pannier
  • Padded laptop sleeve fits 13″ MacBook Pro
  • The Three-point rack attachment system
  • Attachment loops for u-lock & storage
  • Fits most bike racks
  • Handle & shoulder strap included
  • MSRP: $150
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