Discarded fishing nets are one of the most harmful forms of ocean plastic pollution. That’s why Patagonia supports Bureo in the development of NetPlus®, the fully traceable, 100% recycled fishing net material used for the brim stiffeners in our hats. It’s made from discarded nets collected in fishing communities in Chile and Argentina—a project that benefits fishermen by providing financial incentives and benefits our planet by repurposing 71,000 pounds of waste per year.
This is the story of how Bureo locked arms with Patagonia to create a new solution to our oceans’ overwhelming plastic pollution problem. This is just the first step in NetPlus’ integration into Patagonia’s supply chain and the fight against ocean plastics that harm marine life and break down the food chain.