Wahoo Frontiers Episode 1: Ian Boswell

In the first episode of Frontiers World Tour, rider Ian Boswell announces his retirement from road cycling and his shift in focus to gravel racing.

Ian has set his route to all things adventure. with his sights set on racing Belgian Waffle Ride, Dirty Kanza, Steamboat Springs Gravel, Rooted Vermont, Peacham Fall Fondo, and Oregon Gravel Grinder. Riding is fun. Racing should be fun. But it’s hard to remember that when focusing on wins and watts, podiums and purses. It becomes exhausting.

So, there’s a new breed of professional athletes choosing to transition away from the status quo. And though they possess the racing pedigree of their peers, they want to experience the joy of racing again. They’re forging a new Frontier in professional sport. With fresh legs, they’ll define success differently and apply a savvy entrepreneurial spirit to build a career on their terms. One based on performance, and most importantly, fun.

Video by Ansel Dickey // Vermont Social Produced by Ansel Dickey and Matt Porter

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