My Bike is My Life and My Life is My Bike

Cycling is a passion driven sport that many people participate in from childhood through their glory years. This fine sport is a direct extension of the human body and it provides many individuals with an outlet for every obstacle that life throws at them.

This summer this-is-cambrisge made a film about two serious athletes who, like most of us, balance the demands of everyday lives with their infatuation of riding their bike. We all ride for many different reasons and no matter what that reason may be it’s the driving force that gets us up in the morning. It’s this passion, dedication and commitment that makes a good product a truly great product. It’s also the reason that tic is sharing their kit designs with us today.

The film was shot in July on the iconic Col du Galibier, one of tic’s favourite climbs.

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