Hyge Toilet Paper for a Modern World

Biodegradable, flushable wet wipes on roll provide a new level of clean in a convenient, sustainable and stylish package; Pre-orders available now

 HYGE is revolutionizing personal hygiene with the first-ever biodegradable wet wipe on a roll. Designed to look modern and fit seamlessly on existing toilet paper holders, HYGE delivers a superior clean to its inferior toilet paper counterpart and is better for the environment.

The Michigan-based start-up recently launched a Kickstarter campaign to bring its biodegradable wipes on a roll to the consumer market later this year.

“Wet wipes are gaining popularity as people become aware of hygiene and waste issues that come with traditional toilet paper. People often confuse explicitly non-flushable wipes with those that can be flushed, creating dangerous environmental waste,” said HYGE Co-founder Brent Fisher. “By focusing on cleanliness, biodegradation, flush-ability and design, HYGE is the solution for sustainable hygiene with hassle-free convenience.”

Since its invention in 1857, toilet paper hasn’t changed much, but HYGE introduces an innovative new solution that is more sustainable, more convenient and more reliable:

Good for you. Good for the planet. HYGE wipes are made with fully biodegradable cellulose fibers that have been specifically designed to be flushed without causing any septic or sewer issues. HYGE will leave you 80% cleaner than conventional toilet paper and cuts back on waste. One HYGE roll is equivalent to seven traditional toilet paper rolls and one tree provides 288 more HYGE rolls than traditional toilet paper, reducing deforestation and working toward a cleaner future.

Convenient. Never run out of toilet paper again. Following a successful Kickstarter campaign, HYGE will be available as a one-time purchase or through a convenient recurring monthly subscription delivered straight to your door starting at just $10 per month.

Thoughtfully designed. Say goodbye to tacky wipe packages. HYGE rolls are designed to be stored on existing toilet paper holders, so there’s no need to make any changes to your bathroom. The packaging exterior resembles the texture of toilet paper, yet when you lift the tab, you’ll find wet wipes that are kept moist.

Naturally safe for everyone. HYGE wipes are designed to provide a gentle clean that’s safe for the entire family (babies too)! The thick and soft wipes are fragrance-free, hypoallergenic, free from harsh chemicals and dermatologist tested.

Join HYGE in the toilet paper revolution. In a world full of technology and innovation, it’s time to bring bathroom hygiene up to date. HYGE is currently crowdfunding through Kickstarter, offering a chance to pre-order the first rolls and be a part the first revolution in toilet paper in hundreds of years. Once fully funded, those investing in the campaign will receive a variety of product plans ranging from a $4 pledge that will receive a single roll, $19 for a two-month plan, or three, six and 12-month plans depending on dollar amount contributed. Investments over $1,250 will receive a lifetime supply of HYGE at four rolls per month. For an investment of $3,900 or more, supporters will receive a lifetime supply of HYGE, the opportunity to be featured in one of HYGE’s marketing campaigns, a VIP invite to HYGE’s Lake Michigan launch party, and more perks.

To pre-order the world’s first wet wipes on a roll and participate in the initial offering, click here.

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