37.5® Technology gave climbers the best gear when they needed it most, mid-climb. And donated money to climbing organizations and national parks to use where it’s needed most. Learn more at http://thirtysevenfive.com/CliffsideShop
With the retail landscape changing by the minute, there has never been a better time to experiment with new ideas and methods for reaching customers where it matter most, in their element! OK, OK, this may not be realistic, but who are we to judge? This climbing stunt is different and different is what we need from time to time. So before you go poo-pooing the efforts by 37.5’s marketing team, try to understand that a little creativity never hurt anybody…