Leading designers of rugged, lightweight mobile accessories, UAG, have officially launched their global #BuiltToGoFurther Campaign film featuring seven of Instagram’s best outdoor photographers.
UAG invited content creators @ArtofVisuals, @Emmett_Sparling, @ItsBigBen, @shortstache, @kylevandever, @braedin, and @lostintheforrest on an epic adventure to the farthest place from home — New Zealand. Created around UAG’s core tenants of making gear that is built to take you further, the trip was designed to push the influencers skill sets, abilities, equipment, and creativity further to see what comes of it.
“Sitting in our office in Southern California, we were brainstorming ideas for the year, and it hit us… Let’s send a bunch of creatives off on an adventure with the hopes of inspiring something unique. Let’s push them to “Go Further.” said Casey Bevington, Senior Creative Director. “It doesn’t get much further or more adventurous than the South Island of New Zealand and the results are truly unique.”
From fearlessly free falling 440 feet in a blitz of pure fear to kayaking the mysterious fiordlands of Milford Sound, each person took themselves to their furthest limits on the trip, while their UAG protected gear withstood it all.