Tools For Grassroots Activists

For over twenty years, Patagonia has organized an invite-only Tools Conference, where experts in the field provide practical training to help environmental activists be more effective. Now Patagonia has captured Tools’ best wisdom and advice for all in a new book, Tools for Grassroots Activists: Best Practices for Success in the Environmental Movement.

The book is a collection of essays written by presenters from past and upcoming conferences, teaching the tricks of the trade and best practices on grassroots organizing, lobbying, campaign planning and communication strategy, getting the most out of social media, fundraising, using new technologies, how to work with business and more. Packaged together with full-color photos, the book also features case studies, inspirational keynotes and “wins,” or uplifting stories of environmental success.

With Tools for Grassroots Activists, Patagonia reaches beyond their annual grants program recipients and the biannual Tools Conference attendees to provide the guidelines and inspiration that every environmental group needs to achieve their goals.

Tools for Grassroots Activists is a collection of essays written by presenters from the conference. The book also features case studies—stories of environmental campaigns in North America that were successful in their efforts to:

  • Prevent the disruption of surf break

  • Protect our state and national parks, and recreational trails

  • Restore salmon and steelhead populations

  • Reduce air pollution from coal plants

Watch for the book on February 1st from Patagonia

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