This Surfer Wasn’t Hot Enough For Sponsorship

Silvana Lima has the passion and raw talent but is said to be lacking something even more important in the eyes of her potential sponsors, the looks. Let’s face it, when brands sponsor athletes they are looking for an ROI. That return is most often based on appearance and the eagerness for others to look like, act like and be like the specific athlete or model. Whether we like it or not, this mentality is here to stay until we change our ways.

Being the best female surfer in Brazil wasn’t enough to secure Silvana Lima the sponsorship she needed for her surfing career. In an image-driven market, she wasn’t considered beautiful enough to get full sponsorship until 2015.

http://www.bbc.com/news

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