Shore Project is a watch brand inspired by the beauty and fun of the British seaside. Started by a group of friends who one day noticed that none of them actually wore watches, their ambition was simply to create a timeless, quality product that could be worn every day.
As an adventurous bunch who has a slight uncontrollable passion for gear we too find ourselves watch-less throughout most of the year. It’s not that we have a beef with the simple timepiece or even dislike wearing one. In all honesty, we have seen watched pop up for every possible activity or style that we gave up on trying to find the right one for our lives. I myself have had watched in the past that were dialed in appearance and made for a mean pairing to denim and a button down. As time went on it fell by the wayside and eventually into the t-shirt drawer. As age creeps up on every man or women so to does the desire to acquire sophistication. The balance of this age versus modern capability has merged with Shore Project and we are more than intrigued to learn more.
All the watches in the collection are influenced by vintage designs, combined with strong modern day build quality. Using precision manufacturing processes this allows the watches to withstand the demands of everyday living. They are made with stainless steel cases and have crystal sapphire glass. The leather on the straps is of the finest quality sourced from Italy and all are waterproofed to 100m which means they are designed for swimming in the sea.
One of the most exciting features of the watches is the innovative strap mechanism that makes it easy to swap straps on a daily basis, so the look of the watch can change in just a few seconds. The idea is to create as many colours, styles and patterns as possible so that you never get bored wearing the same strap over and over again.
From leather to silver mesh and classic nylon webbing this collection covers the spread for the majority of the fashion forward world. Up until now the true outdoor enthusiast crowd was a stretch to reach. With their new silicone bands, Shore Project has taken their designs below the surface and is offering a truly weather resistant option that can hold its own in the office and really shine in the field. Silicone straps make a perfect timepiece for active, outgoing men and women and are also waterproof to 100m (325ft) which means you never have to take your Shore watch off.
Shore Project has also partnered with the Marine Conservation Society. Their vital work helps increase protection levels for aquatic wildlife and habitats, as well as improve the conditions of our seas and coastlines. Shore Projects will donate £1 for every watch sold to MCS, to help support them in their aim to protect the beaches we all love.
Stay tuned as we dive deeper into the world of Shore Project and test their ability to satisfy the needs of the outdoor enthusiast.