The North Face today officially launched the new insulated Ventrix™ Jacket that releases excess heat through movement and exertion for balanced warmth and breathability. To celebrate the launch of Ventrix™ and its heat release technology, The North Face and musician Maggie Rogers have collaborated to create “The Release Project,” an immersive digital experience that allows “Split Stones” to be released layer by layer through movement. With more movement, more layers of the song are played until ultimately the full length track is unlocked 24 hours ahead of the official global debut.
“Split Stones” is inspired by Rogers’ love of the outdoors and incorporates sounds of nature gathered from personal experiences on the Pacific Crest Trail and from her parents’ farm in Maryland, similar to Rogers’ viral hit “Alaska,” released in 2016 and inspired by a month long hiking trip she took while in college.
“Maggie’s sound is inspired by her connection with the outdoors, often drawing inspiration from the movement and rhythm of nature,” said The North Face Vice President of Marketing Tom Herbst. “As a brand rooted in outdoor exploration of all types, Maggie’s approach to music makes her the perfect partner for The North Face and the launch of our Ventrix™ Jacket that is designed to perform when you move.”
Ventrix™ is The North Face’s next evolution of synthetic-insulation technology designed for highly aerobic activity in variable weather conditions. Ventrix™ technology features laser-perforation to the insulation that are designed to expand and release heat or contract and retain heat with movement to keep from overheating or sweating out. Ventrix™ technology is available in two styles, Ventrix™ Jacket for $199.00 MSRP (Men, Women), and a hooded version, Ventrix™ Hoodie, for $220.00 MSRP (Men, Women). Ventrix™ is now available in retail stories and at thenorthface.com.