Mammuts #project360 enables a whole new perspective of our beloved mountains. Introducing the third dimension of digital alpine cartography Mammut creates a possibility for users to experience the fascination of the most famous mountains up close. On their screens the viewers are able to follow alpinists around and select their viewing angles individually. All in all six cameras attached to the athlete’s backpacks ensure an all-round viewof the magnificent landscape.
With the launch of Mammut #project360 five of the world’s most spectacular climbs are featured. These are Eiger North Face (SUI),Matterhorn Hörnli Ridge (SUI), El Capitan (USA), Mount Elbrus (RUS)and the frozen waterfall Rübezahl (SUI). Alongside the alpinists the users can experience the whole climb and with a few clicks they can suddenly face the depths beneath them or look up at the heights which are above them and ready to be conquered. Until the end of the year about 30 routes will be online and willing to be explored.