Laird Hamilton, big-wave surfer, renowned waterman and fitness expert, announces today the launch of Laird Apparel LLC, a collection of functional, technically crafted, performance-based products comprised of three collections: Off Shore, Fitness and Lifestyle. The collection is a business venture between three core partners: Chief Creative Officer William Cawley, President Tim Garrett and Laird Hamilton, plus various private investors in the fashion and entertainment industries. Launching now for late fall ’15, the collection includes board and fitness shorts, hybrid surf and polo shirts, fitness and studio pants, premium and graphic tees and technical hoodie jackets. Price points range from $30.00-$120.00.
Design and functionality are the focus of each of the Laird Apparel collections. The Off Shore collection offers hydro efficient styles that include performance shorts, sun protective shirts and heat managing wetsuits, beneficially developed for stand up paddle. The high performance fitness collection features hybrid styles that provide maximum comfort and technical performance while training. Finally, the lifestyle collection captures a classic aesthetic with a selection of casual, loungewear styles including shorts, pants, shirts and jackets.