It’s no secret that Facebook for business, as we know it, has become a pay-to-play platform.
With the 4th quarter of 2016 nearly here, we want to cover 5 free Facebook tips that can help you plan, monitor and grow your page before the year’s end.
If budgetary restrictions aren’t enough of a barrier to growth for many companies, the constantly changing algorithm that determines post reach and engagement most definitely is. But don’t give up, there are thousands of brands worldwide that are working to crack the code on a daily basis and some of these latest Facebook tips for business pages can help you with your current social media marketing efforts.
The very nature of this article is to create a compelling blog post covering Facebook tips and tricks that may have flown under your radar. So how are you learning about them now? Well, you most likely navigated to the Gearminded blog to find some quality reading material and hopefully discover some excitement within the social media world.
Facebook values varied forms of content and has created notes to offer a blog post option on your own page. From engaging your audience to displaying your brands creativity, this feature might be the most fun out of the five discussed here.
Adding Notes to Your Page:
- Visit timeline
- Select more
- Select “manage tabs”
- Add the notes tab
- Click Q&A on timeline
- Begin your note
Download Entire Facebook History
Did you know that a complete record of your Facebook history is waiting for you on your very own page? Don’t worry…it’s not as scary as it sounds.
Whether your progression over the years has been one to remember, or not, revisiting your past Facebook actions can be helpful for identifying trends and setting strategic goals. Given the platforms algorithmic changes over the years, there is a good chance that your page insights tell a story on how well your personal brand or company, adapted and moved forward.
By downloading all of your past data and exporting into excel, you can sort and filter the numbers to effectively identify both strengths and weaknesses and their outcome over time. With this data your team can quickly learn what content generated the most engagement and growth in the past. Even if you have integrated analytics of any sort into your page there is a good chance that you can learn from older data while comparing it to more recent knowledge. Remember, good data is not easy to gather, especially good data that is free.
Steps to access your Facebook history:
- General settings
- Download page
Customize your Newsfeed
Fourteen years after its inception, Facebook is still one of the most used social media platforms. A ton of content is being shared daily, which creates so much noise that it can be difficult to not only share, but also see the news and stories that are most interesting to you. This is where newsfeed customization can help you immediately organize and optimize your Facebook page and remain aware of the content that is shaping your growth strategy.
Setting your Facebook interests:
- Visit facebook.com/addlist
- Search lists by interest
- Click follow
Curating your Facebook newsfeed:
- Hover over newsfeed tab on homepage
- Click the gear icon
- Click edit preferences
- Sort through all of the options
Custom Facebook App Icons
The left side of your page is one of the only areas on Facebook where you can truly add a custom touch. Within the Facebook app store, you can download up to four options at one time to display on your brand page. In choosing the best apps for your audience, you can offer clickable paths to social media channels, email lists or even video playlists.
The overall goal here is to engage your community and offer them an easy method for consuming your content. But, doing this with a custom visual appeal is far more effective.
Creating Custom App Icons:
- Design the icon at 111 x 74 pixels
- Navigate to your cover photo
- Click more under the options tab
- Click manage tabs
- Click add or remove tabs
- Upload custom app icons
Set the Pages to Watch Feature
Who, what, when, where and why are seemingly important questions to ask when creating content, yet many brands fail to dissect their importance. On Facebook especially, it truly helps to understand the reason behind creating a specific post or even sharing something of interest from an established influencer.
This understanding is often done best by emulating larger brands that are on your horizon. Many of them have very large audiences that share indicators on how well content was received, providing you with an idea on what to share next with your own followers.
With the pages to watch feature, Facebook automatically caches your selected pages and sorts them in size by their audience. Facebook then further filters your list by identifying your peers best weekly posts in ranking of engagement.
Setting Pages to Watch:
- Click on insights
- Click add a page
- Search brands and companies to monitor
- Track their success!
There are many Facebook tips and tricks to check out, but few of them are as simple to implement as the five that are outlined above. From Facebook notes and apps to custom news feeds and peer monitoring, your brand pages can quickly be optimized for growth in a strategic manner, at no cost. During the painless process of exploring these five tips, you will also better connect with the many hidden features that lie within Facebook pages.
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